For BRUGEL, we launched an online campaign to educate Brussels residents about energy sharing—allowing them to distribute solar energy surplus within their community. By reselling excess power at favorable rates, they became prosumers rather than just consumers.Our two-phase strategy first highlighted shared urban spaces, then shifted to action-driven messaging via Meta, YouTube, and Display Banners. Testimonial videos made energy sharing tangible.In three months, we achieved 10.3M impressions, 400K YouTube views, 275K high-quality social media views, and 122K website clicks. A campaign that informed and inspired Brussels to rethink energy consumption.